Over the past 25 years, I’ve had the opportunity to help some of South Africa’s most respected brands—and a number of international ones—clarify and align their identity, design, and the audiences they’re truly meant to serve.

I have a unique ability to distill complex issues to their essence. I overlay the clarity with years of experience that guide businesses at pivotal moments of transition from the old to the new/desired reality.

My approach, called Visioneering, is a simple, unconventional process. It extracts, through dynamic interaction, the purpose and subsequent focus for the business challenge. My creativity enables me to translate strategy into clear, actionable briefs that creative teams can easily understand and execute.

The results of this process have attracted both high-caliber clients and top creative talent to my team in South Africa—drawn by clear, no-nonsense briefs and a focus on doing great work efficiently, without the overhead compared to the traditional agency model.